Government Consultation on the Introduction of a total online advertising restriction for products high in fat, sugar and salt (HFSS)

You can read the following information in much more detail on the Government’s website.

Background to the Consultation

In July 2020 the government launched its tackling obesity strategy, making it clear that helping people to achieve and maintain a healthy weight is one of the most important things we can do to improve our nation’s health.

A number of measures are being introduced to help people live healthier lives, including a ‘Better Health’ campaign, expanding weight management services, pack labelling, calorie labelling and legislating to end the promotion of foods high in fat, sugar or salt (HFSS) by restricting promotions and placement in certain locations.

In addition to these measures, government announced its intention to ban HFSS products being shown on TV and online before 9pm and to consult on how a total online HFSS advertising restriction would be introduced. Your views are sought on the design of a restriction to effectively reduce the amount of HFSS advertising children are exposed to.

How to respond to the consultation

First of all, read about this in more detail here where you can also see a summary of the consultation questions.

The consultation will run for 6 weeks until 22 December. The preferred method of response is via SurveyOptic, the government’s consultation hub: click here to respond.

If you do wish to send an email response, please send those to: childhood.obesity@dhsc.gov.uk

The government’s response to this consultation will be published on the GOV.UK website, summarising the responses received and setting out the action that will be taken.

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